The Stranger

You say it doesn’t matter, I say it does.

Those tiny details are the only things that matter. They are the very things that people love about what you make; they are the things that they can not express in words. The details are where you put your mark on things. It’s in those tiny grooves that the people who look at your work can see what you mean. It’s how you connect people through your work.

When you walk away from a typo, you’re telling the world that their time and attention don’t have a value to you. That they shouldn’t invest any time in what you created because you don’t care. If you, the person getting paid to make something, can’t put your name on it, or if you see the work as separate from who you are then you’re not creating anything that matters.

It’s called quality. It’s called love. It is not easy, and does not come without sacrifice. Adoration is not the goal, clarity is. There is no equivocation in the work of a person who cares about their work.

Step one is always Care.