You say it doesn’t matter, I say it does.
Those tiny details are the only things that matter. They are the very things that people love about what you make; they are the things that they can not express in words. The details are where you put your mark on things. It’s in those tiny grooves that the people who look at your work can see what you mean. It’s how you connect people through your work.
When you walk away from a typo, you’re telling the world that their time and attention don’t have a value to you. That they shouldn’t invest any time in what you created because you don’t care. If you, the person getting paid to make something, can’t put your name on it, or if you see the work as separate from who you are then you’re not creating anything that matters.
It’s called quality. It’s called love. It is not easy, and does not come without sacrifice. Adoration is not the goal, clarity is. There is no equivocation in the work of a person who cares about their work.
Step one is always Care.
Part of the custom of visiting the DPRK is bringing a gift for your guides from your home country. I thought it would be really cool to bring my guide an iPod shuffle with music that represented America. I debated what I should put on it What would be the most valuable type of music to a DPRK guide in Pyongyang? and I ended up putting the top 100 Billboard hits. Turns out my guide has never heard any other type of music besides Korean and a little music from some of the American movies she saw. She didn’t know the titles of what she has seen, but one of them was about a “Girl who would sing and dance on top of the bar” Coyote Ugly (2000 movie)?
I spent a good part of the three hour drive to the DMZ explaining some of the genres like country, rap, and rock that were included in her mix. We shared earbuds as I blew her mind with the latest Eminem and Lady Gaga hits of 2010. I was pretty sad when she asked me to turn the volume down on multiple occasions.
Don’t play everything (or overtime). What you don’t play can be more important than what you do play.
Sums it up.
Things I’d miss about LA, if I missed LA.
Unrelated: getting back across to the New Bev with your chinese food between The Duelists and Alien on “Two By Ridley Scott Night” is hard. Just sayin’.